About Us
Why We Started
Hi! I’m Krystal - mama, designer, and founder of Simply Snugs.
As a mom and a preschool teacher, I know just how important it is for little ones to feel comfortable - whether they’re curled up for bedtime or exploring the world through play. I’ve always had a heart for children and a love for designing, so starting a pajama brand that blends both passions felt like the perfect fit.
Our Products
We make buttery-soft bamboo pajamas designed with love, practicality, and your baby’s comfort in mind. Our pieces feature thoughtful details like fold-over mittens and footies, double zippers for quick changes, and stretchy fabric that grows with your child - lasting longer than typical baby clothes.
Our Mission
Our mission is simple: to make bedtime (and all-day cuddles) softer, cozier, and easier - for both babies and parents. And because we care about the world your little ones are growing up in, we choose eco-friendly bamboo fabric that’s gentle on the planet and on sensitive skin.
Our Designs
Every print is hand-drawn and every piece is crafted with care - just like we’d want for our own children.
Thanks for being here. We’re so excited to be part of your baby’s sweetest moments.